Privacy Policy

Effective Date: September 4, 2025

This Privacy Policy explains how Definity Web, LLC (“we,” “our,” or “us”), doing business under the brands East Texas Homestead (ETH), Unplugged Live, and Home Energy Independence (HIE), collects, uses, and shares information when you use our websites, including easttexashomestead.com, unplugged.solar, and related online platforms (collectively, the “Sites”).

1. Information We Collect

We collect two types of information:

  • Personal Information: Information you voluntarily provide such as your name, email address, phone number, or other details submitted through forms, subscriptions, or HubSpot tools.

  • Non-Personal Information: Data automatically collected about your visit, such as browser type, device type, referral source, and general usage patterns, via Fathom Analytics. This information is privacy-focused and does not use cookies or personally identifiable tracking.

2. How We Use Information

We use the information we collect to:

  • Communicate with you (newsletters, updates, and marketing through HubSpot).

  • Improve our Sites, content, and user experience.

  • Analyze aggregated, non-identifiable usage patterns through Fathom Analytics.

  • Share anonymized or aggregated analytics with potential sponsors or partners to demonstrate audience engagement.

We do not sell or rent your personal information to third parties.

3. HubSpot Marketing

We use HubSpot for email campaigns, subscriber management, and marketing workflows. HubSpot may process your data on our behalf to deliver these services. You may unsubscribe from marketing emails at any time via the link provided in each email.

4. Data Sharing

We may share information in the following circumstances:

  • With service providers (such as HubSpot) who help operate our Sites and services.

  • With sponsors or companies in an aggregated, non-identifiable format to show audience engagement.

  • If required by law, regulation, or legal process.

5. Cookies & Tracking

We do not use Google Analytics or invasive third-party trackers. We use Fathom Analytics, which is designed to respect your privacy and does not track individual visitors across sites.

6. Data Security

We implement reasonable measures to protect your personal information. However, no online transmission is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information.

  • Opt out of marketing communications.

  • Request a copy of your personal data.

To exercise these rights, contact us at: [email protected].

8. Third-Party Links

Our Sites may link to external websites. We are not responsible for the privacy practices or content of those websites.

9. Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”